IdentityProject

Identity Project: 15 Days

You will be creating a personal logo, business card, letterhead, and envelope.

Steps
Logo Portion of Project--------------------------------------------------------------------------

25 sketches in your sketchbook. All 2d should fit on one regular size page in a sketchbook. Please take a photo and upload to your website when you are done.
Pick 2 sketches and you will redraw them bigger, divide a sketchbook page in half, and add color. This should be closer to what a finalized logo will look like in Photoshop. Please take a photo and upload to your website when you are done.
Pick one logo and create it in Photoshop. You can open the photo you took, the one you uploaded to your website, and use it as a template. This is useful if you have tricky or complex designs. When you are done, you will add this to the photo gallery on your website. Please upload to your website when you are done.

10 in x 10 in, 300 resolution...VERY IMPORTANT

Business Card, Letterhead, Envelope Portion of Project---------------------------

Use the template to the right to create the Business Card. Use the logo you previously created by coping and pasting it into the template. Download and open it. You must include the information listed:
1. Company Name
2. Name (Use your actual name)
3. (Title if you want...ex.: President, Supreme Ruler of the Universe, Accountant, Painter, Etc.)
4. Address: 6200 S. Hamlin Ave., Chicago, IL 60629 or something creative
5. Phone: 773-535-2200 or something creatice
6. Email: [email protected] or something creative
7. Fax: 773-535-2218 or something creative
8. Web adress: http://www.hubbardhighschool.org or something creative
9. OR YOU CAN USE A DIFFERENT ADDRESS. MAKE SURE IT'S NOT YOUR REAL ADDRESS.
Use the template to the right to create the Letterhead. Use the logo you previously created by coping and pasting it into the template. Download and open it. You must include the information listed:
1. Company Name
2. Address
3. Phone
4. Email
5. Fax
6. Web adress
Use the template to the right to create the Envelope. Use the logo you previously created by coping and pasting it into the template. Download and open it. You must include the information listed:
1. Name
2. Address
3. Web address

Need Inspiration:

Search google but don't go to images:
Look up:

business identity design
awesome business identity design

Find a link that has a list, or something like 50 of the best design ideas

business_card.psd
File Size:	890 kb
File Type:	psd

Download File

letterhead_8x11.psd
File Size:	3144 kb
File Type:	psd

Download File

envelope_10_folded.psd
File Size:	1565 kb
File Type:	psd

Download File

Here is the PowerPoint we looked at magically transformed into a PDF.

logo_explained.pptx.pdf
File Size:	3784 kb
File Type:	pdf

Download File

Make sure the information on the envelope is in the upper left hand corner. This is where the return info is located as you would use this to send information to customers.

The majority of the letterhead should be open white space or a very, very, light color in order for businesses to print out information on this.

Guidelines

Stuff that matters:
___ Design is not limited to the logo, but goes onto the business card, letterhead, and envelope
___ Design leaves room for the products intended purpose, for example, the letterhead has room to print your message
___ The design on one should match the design on all three
___ You need to use Repetition: of fonts, font weights, and alignments.
___ GRAMMAR COUNTS